What It Means To Sell To A Dealer

The Financial Rewards of Retail Selling

Charles Krome ยท Feb 04, 2024

In today’s fast-paced world, people are constantly looking to save time and reduce hassle so they can get on with their busy lives. And things in the auto world are no different: Many auto dealers nowadays are putting serious resources into buying and selling online to make it easier for their customers. The thing is, especially if you’re trying to sell your car to a dealer, the time you save probably won’t make up for the money you lose. Working with Help Me Sell My Car, on the other hand, is a great way to maximize your profits while still helping to minimize your efforts.


The key here is to think about car sales in terms of “retail” vs. “wholesale.” Basically, retail businesses typically sell goods or services to consumers, while wholesale businesses sell goods or services to other businesses. So, in car sales, if you are selling your vehicle directly to another person, that’s retail. If you’re selling to another business that will then sell to an individual customer, that’s wholesale. 


Why does that matter? Well, if a wholesale business – like a car dealership – wants to make a profit, it needs to buy low and sell high. Plus, before it gets into the black, the dealership also has to pay its employees, rent, and other business expenses. Needless to say, this gives the dealership a major incentive to pay you as little as possible for your car. 


We’re talking about some serious cash, too. Online experts say the typical dealership markup on a used car is 10% to 35%. Luxury vehicles, popular trucks and SUVs, and special editions can get marked up even higher. 


Here’s an example: Let’s say a dealership is selling a used full-size truck listed at $40,000. If that price represents a 30% markup, it means the dealership paid closer to $28,000 to the seller. If you were selling the same truck using HMSMC, and charging the same price, that $12K difference would go into your bank account, not the dealership’s.


Of course, dealerships want you to think selling a car on your own is so difficult that it’s not worth even trying. Those same dealers aren’t counting on HMSMC, though. They don’t realize our team does the heavy lifting for you by:



That last point is vital. Rememeber, most other used-car selling sites – like and AutoTrader – not only allow dealer ads, but those other sites prioritize the dealerships and even take a commission from their sales. Go to one of their sites and who knows how long you’ll have to scroll before your ad comes up. The HMSMC difference is that we put your needs first, never taking commissions and only supporting individual sellers like you.


Perhaps the best news is that we can do all that for only $44.95 (US), which gets your ad listed on HMSMC for 90 days with re-listings for as low as $5.


Spending that much to earn thousands of extra dollars selling your vehicle is just a smart choice with us here to help!